The Last Big Barrier To A Rural Renaissance: Healthcare

I’ve written before about the ways that small towns and rural areas
can take advantage of broadband Internet connections to gain access to
global economic opportunities, educational and cultural resources, even
the virtual equivalents of coffee shops that used to be only available
in big cities.

Perhaps the biggest remaining barrier to a 21st century rural renaissance is access to world class health care.    

With
that in mind, President Obama’s Rural Council brought together about
three dozen experts to the White House complex last week to identify
innovative ways of bringing health care to the countryside and to
establish a “community of practice” that will help the Obama
administration and hopefully its successor to address the problem. 

The
group included:

  • Federal officials from various agencies, including Secretary of Agriculture Vilsack
  • Leading broadband providers and the Rural Broadband Association’s CEO, Shirley Bloomfield, and Joshua Seidemann, Vice President of Policy (who helped organize this meeting)
  • Exemplary providers of tele-health, and
  • A
    couple of other experts, including myself (in my role as Senior Fellow
    of the Intelligent Community Forum and director of its New Connected
    Countryside initiative)
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This “convening” was led by Doug O’Brien, Senior White House Advisor for Rural Affairs.

It
was noted, although not news to those around the table, that the nearly
60 million Americans who live in rural areas were hit especially hard
by the Great Recession.  Their local economies have taken longer to
recover, still not back to pre-recession employment levels.

But the comparisons of rural versus urban health care were most striking.  Here are just some highlights:

  • Rural areas have higher rates of disease and higher mortality rates than urban areas. In 1980, the rural mortality rate was 2% worse than the urban rate and now it’s 13% worse.
  • While
    approximately one in six Americans live in rural areas, only one in ten
    physicians practice there. There are even fewer medical specialists per
    capita.
  • Suicide rates are higher and getting worse in rural
    areas. Along with a growing drug abuse problem, this is a reflection of a
    growing need for mental health services.

None of these
medical problems are helped by the fact that rural residents are poorer
and less likely to have health insurance.  Of course, given the lack of
sufficient nearby medical resources, rural residents need to travel
further – often hours further – than their urban counterparts.

In
the Internet age, that last problem should be able to be mostly overcome
with health care delivered remotely.  So most of the meeting was
devoted learning about the use and deployment of tele-health care.  In
this post, I won’t be able to describe all of them or any one of them in
detail, but here are some that stood out to me:

  • Using cost-effective solutions, like iPads, Vanderbilt University Medical Center
    has established a network of rural tele-health services. This even
    includes virtual group sessions for people with drug addictions.
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  • The
    US Department of Veterans Affairs has pioneered the use of virtual ICUs
    in its rural clinics and facilities. With a fully developed set of
    tele-health tools, to the patients and local staff, it’s like having the
    expert ICU doctor at the bedside.  As a byproduct of these virtual
    ICUs, the medical staff at these facilities are also getting an
    education in newer and better medical techniques.
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  • Through East Carolina University School of Medicine, there is now a tele-psychiatry network in North Carolina. The relatively low cost of making tele-psychiatry available is helpful, given the increasing need for mental health services.
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Obviously,
many rural areas do not yet have the broadband which is necessary to
deliver these services.  But there are clearly broadband providers,
especially telecommunications coops, which are up to the task.  We heard
about just two of those who had completed gigabit deployments to every
household in their rural areas in Kentucky and North Carolina.  One of
those, Peoples Rural Telephone Coop was reported on in a Daily Yonder article last month, “One of the Nation’s Fastest Networks Serves Two of Its Poorest Counties”.

Even
before the recent recession, there were long term trends in rural
America that called out for a different and new economic strategy.  In
his closing remarks, Secretary Vilsack noted that, since 1950,
agricultural productivity has increased a hundred fold on 27% less land
and with 22 million fewer farmers.  So the challenge today is what
opportunities and quality of life can the remaining families have.  

The
people around that table last week and ICF believe that a revived rural
community can be built upon the intelligent and creative use of
technology – and improving access to quality healthcare is just one very
important example.

© 2016 Norman Jacknis, All Rights Reserved

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The Decentralization Of Health Care

Eric Topol is a physician and editor-in-chief at Medscape.  He was interviewed on the Colbert Report last year.  His new book, published last month, has been reviewed in the major newspapers.  Yet this book, “The Patient Will See You Now: The Future of Medicine is in Your Hands”, hasn’t received the attention it deserves.

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The book is about the future of health care – what’s already happening and what could be coming that’s even better.

Topol’s theme is that new technology and practices make it possible to democratize medical care – to move away from the traditional, paternalistic, hierarchical relationship between doctor and patient.

Hence the title which inverts the traditional words of a medical receptionist that the “doctor will see you now.”

Here’s a sample of some of his key arguments:

“… the world is changing.  Patients are generating their own data on their own devices.  Already any individual can take unlimited blood pressures or blood glucose measurements.”

“We are embarking on a time when each individual will have all their own medical data and the computer power to process it in the context of their own world.  There will be comprehensive medical information about a person that is eminently accessible, analyzable and transferable.”

“Today patients can rapidly diagnose their skin lesion or child’s ear infection without a doctor.  That’s just the beginning.  … your smartphone will become central to labs, physical exams, and even medical imaging; … you can have ICU-like monitoring in the safety, reduced expense, and convenience of your home.”

“The doctor will see you now via your smartphone screen … they will incorporate sharing your data – the full gamut from sensors, images, labs, and genomic sequence, well beyond an electronic medical record.”

The book is very well researched and comprehensively covers all kinds of ways that technology is interacting with and affecting health care.  Dr. Topol provides dozens of examples from all over the field – a laboratory on a chip, smart phones with all kinds of attachments that enable easy measurement of health conditions anywhere, etc.

As a physician, he rightly is concerned about the doctor-patient relationship.   As a sometime patient myself, this is of course of personal interest to me as well.

But more than that obvious reason, why else is the picture he presents so important?

With my perspective on how technology will affect where andhow we will live and work, his story is as much about the decentralization of
medical care as it is about the democratization.

With this decentralization, Dr. Topol envisions the
patient’s home becoming an instant medical lab or even a temporary hospital
wing.  This means that you can dramatically
improve the quality of your health care even if your home is in the
countryside, miles from a major medical center in the center of a metropolis.

And it’s this distance from medical care that frequently
worries those who live in the countryside. 
So when the transformation of medical care becomes more common, one more
traditional disadvantage of rural living that will disappear.

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© 2015 Norman Jacknis

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