Community Colleges And Workforce Development: What’s Missing?

I had the opportunity this week to participate in a summit run by the Chancellor of the State University of New York on Community Colleges and the Future of New York’s Workforce.  

The participants came from both the community colleges and industry.   As a group, they represented some of the smartest and most dedicated folks trying to improve the workforce.

The special focus was on STEM and especially advanced manufacturing, represented in New York by the photovoltaic, optics, and fab foundry industries, among others.

Some key takeaways:

  • While particular job training is useful, the community colleges should not go too far in the extreme and essentially become a vocational education vehicle.   The private sector executives noted that it is hard for businesses to predict the next big trend and community college officials are likely to do worse than business executives – so ensure that more general STEM skills and critical thinking are also taught.  Many business executives would also admit that their companies are subject to tremendous short-term pressures that should not necessarily overwhelm the long-term foundation that colleges need to provide.
  • (When I used to speak to college students about the software industry, I would tell them that the most important things they could learn were not any particular computer language, but how to think clearly and how to learn on their on own.)  
  • The economy is global, so the training of students has to include more than a local aspect.  Chancellor Zimpher, for example, highlighted the great value of coop working opportunities for students – more than 90% of coop students get jobs, a much higher rate than for others.  But she also noted that these coop opportunities could and should take place outside the US.
  • A good community college will encourage companies – both large and small – to expand nearby.  For example, one company with factories in New York and Georgia decided to expand dramatically in New York because of its better community college system. 
  • The jobs out there are more than what is traditionally thought of as STEM-based jobs.  There is a large need for welders and auto mechanics, both of which apparently are now computer-based jobs.

What I didn’t hear was also important:

  • How does this scale?  The employers are saying they have many job openings, but are not finding the people with the right skills.  The public officials and educators also say that workers will need lifelong learning, not just education when during their childhood or even a once in a lifetime retraining as middle aged adults.  In the knowledge economy of this century, learning is a continuing necessity.  So how can community colleges help provide this education in a cost-effective manner?  It’s worth noting that, while community colleges are less expensive than other kinds of higher education, as they currently operate, they may be too expensive to meet this demand.
  • What about innovation?  Many economists and public officials point out that the key to 21st century economic growth will be innovation.  Those people, places and companies that can innovate will be the ones that generate growth.  While there is lots of talk about training on specific existing skills, what about helping students to enhance their creative, their innovation skills?

Unless community colleges also fully address these two questions, their well-intentioned plans and diligent efforts will be undermined.

© 2013 Norman Jacknis

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FW: Skills Shortage? Quit Whining

My work on economic growth for the US Conference of Mayors has focused, in part, on labor and how to improve the skills of workers in ways that are not dependent upon the traditionally expensive classroom environment.  

So I found this article by Rob Preston, Editor in Chief of InformationWeek of interest.  Read it at http://www.informationweek.com/news/global-cio/interviews/232601751

It has also struck me that the labor market, especially compared to capital markets, is quite inefficient.  Are people working at tasks that are the best use of their skills and temperament?  How much could the economy grow if people were more optimally allocated to the needs of the market?  As with other markets, the Internet may help increase the efficiency of the labor market by providing better information about all players in the market.  It remains to be seen, of course, how exactly this might play out in the future.

© 2012 Norman Jacknis

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New Competition Between Governments

The speed and accessibility of digital information and services increases everyday.  Whatever a government does online can be viewed by not only its own constituents, but by anyone else.

This building trend is likely to lead to increasing competition among governments.  Competition between governments is not new – we have a long history of wars between nation-states to prove that point.  Even when relations between governments are peaceful, there has been a strong economic (mercantilist) competition to attract (steal) businesses and the jobs their plants and offices presumably bring when they move.

But that’s not what I’m talking about.  Instead, what will be at stake is the very loyalty of citizens and the relevance of public leaders to those citizens.

This may seem odd.  Historically, governments – no matter their political ideology – have been about control over physical territory and the people who live within the borders of that territory.  But the Internet is all about breaking down borders between people.  As the Internet increases in use, these borders become weaker.  This is true, as we have seen in some countries last year, even when the government has governed through the use of threats of physical violence and coercion.

We have also seen an ever-larger percentage of people who earn a living by the creation and delivery of knowledge, ideas and other intangible services, rather than the industrial era’s tangible services and goods.  These people can and do take their work with them, instead of going to an office or factory.  They may split their time each year between multiple locations, but they can still be in virtual touch with any place.  

This has two implications for the way they look at government.  First, it sets up a competition for the attention and allegiance of these people.  Which, if any, of these locations is the one they consider primary?  In a way, the governments of these different locations are in competition.

Second, while government still delivers many physical services, like maintaining streetlights, government too is finding that an increasing proportion of its activities are intangible services.  Much of what used to be conducted over the counter or desk, such as filing applications or making payments, is now done on the Internet.  

As society has become more complex, government finds itself also delivering digital information about problems from avoiding insect-born diseases to financial literacy.  For many of these intangible services, a person can look to any number of government websites, not just the website of the nearest government agency.

A few years ago, the Health Department in Westchester County, New York, created a web site on women’s health.  That site received visits from people who lived way beyond the New York area, even as far as South Africa.

So government leaders can no longer take for granted the interest of the people who might physically be located within their jurisdiction.  

This doesn’t mean government will disappear.  There will always be some geographic and physical responsibilities for government, like maintaining roads.  But from a citizen’s viewpoint it may become more like a visit to McDonald’s.  When I need it, I want to find it nearby, to be clean and to have good service, but I don’t have any particular loyalty or interest in McDonald’s beyond that.

While they may not normally go out of business, governments can certainly shrink because the lack of interest makes it hard to raise taxes.  And, of course, some governments have disappeared as when city and county governments have consolidated in various parts of the US.

So what’s a leader to do? To begin, public leaders must recognize that this competition is intensifying and that, like smart executives of consumer products companies, they have to think about market differentiation and market strategy.  As well, to strengthen the brand value of their jurisdiction, public leaders will also have to start to exercise the creativity that has made companies like Apple and Starbucks so successful.

To get your creative ideas flowing, I’d suggest two classic books on innovative strategy: “The Innovator’s Dilemma” by Clayton Christensen and “Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant” by W. Chan Kim and Renee Mauborgne.

As your thinking develops on this, please let me know so I can share your ideas with others. 

© 2012 Norman Jacknis

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Misdiagnosing the Economic Problem

This – http://www.theglobeandmail.com/report-on-business/economy/ontario-lags-on-prosperity-potential/article2236059/ – is an interesting article, but it misses important aspects of currently evolving economic trend and thus misdiagnoses the economic problems facing Ontario, Canada.

1. Just by itself, the economic development of other areas is not necessarily a bad thing.  In fact, a general uplift in the world economy can work to everyone’s advantage.  So a narrow focus on comparisons is not helpful.

2. However, too small an increase in the local economy and especially in productivity are important concerns, so Ontario does have reason to worry.

3. If there is evidence of a significant use of the Internet, it may be that some of the economic activity that is going on in Ontario is not being properly measured because it is not monetized.  (Think about how little of the value of Wikipedia is monetized and thus how much of its value is ignored by standard economic statistics.)

4. They do need to step up innovation and the skills/knowledge of the people who live there.  Spending more on traditional educational institutions may not be the best way to do this.

5. You won’t be surprised if I add that “poor functioning of industry clusters, fewer workers living in urban areas” is just a reflection of what is going on elsewhere in the developed world and not something unusual to Ontario.  Economic strategies based on physical proximity will increasing be challenged by virtual connections.  

By the way, the report is much more nuanced than the newspaper story, but unfortunately it is usually only the newspaper stories that get read.

Here’s the link to the report: http://www.competeprosper.ca/

© 2011 Norman Jacknis