A Small-Town Tech Program That Enables People To Make A Living

There’s been lots of talk about our transition from an industrial manufacturing economy to a digital economy. Many people have been caught in this transition, just as many young farmers were caught in the transition to the industrial era and ended up filling the slums of rapidly growing cities more than a hundred years ago. While we see low earnings growth in cities and suburbs, this has been especially a problem in small towns and rural areas.

With all the talk about the issue, there’s been very little action considering the size of the problem – particularly impactful programs to help these folks. And those that do exist usually deal with part of the one problem, say training but not placement or the other way around. That problem is in part due to silos that have been created by our laws.

Nevertheless, there are some programs worth watching, expanding and emulating. Digital Works, a non-profit organization which currently operates in Kentucky, Michigan, Mississippi, New Mexico, Ohio and Texas is a good example.

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This is not about creating more computer programming and other high-level jobs in big cities. Nor does it work on helping low-income people in areas with concentrations of traditional metropolitan city corporate employment, such as the successful Workforce Opportunity Services.

Instead, as you can tell from where they operate, Digital Works focuses on rural areas and small towns with high unemployment – the part of the economy that has been most left behind. As an example, one of their locations is Gallipolis, Ohio, about forty miles from the West Virginia border in southeastern Ohio. At its high point in 1960, almost 8,800 people lived there. The Census Bureau estimates there are fewer than 3,500 people there now.

These are also the places that require residents to travel the most to get to big (or even bigger) cities that have concentrated traditional employment in factories, offices and stores. So being able to make a living, by working digitally, in or near your home opens up all kinds of new economic opportunities.

Digital Works trains local people for contact center work that can be done anywhere there is sufficient Internet connectivity, either at home or at a work center. The goal is that the work pays better than minimum wage, with performance-based raises and promotional opportunities.

Digital Works handles the whole cycle that is necessary for the unemployed – recruitment, screening, training, placement, mentoring, development and retention. (It reminds me a bit of the transitional work programs for urban poor and ex-convicts that I helped run much earlier in my career.) They even work with their graduates to obtain the National Retail Foundation’s Customer Service Certification.

They will create remote work centers in partnership with local governments in those areas where broadband is not yet widely available. It’s worth noting that Digital Works is a subsidiary of Connected Nation, which itself is focused on increasing broadband deployment and adoption.

Digital Works is fulfilling the vision of the Internet as the foundation for expanded economic growth everywhere it can reach.

And, of course, to complete the circle, a large part of their effort is on developing relationships with companies that would pay the people to whom they are giving several weeks of training. These business relationships also ensure that the training provided is what employers are actually looking for – something that is often discussed in other training programs, but not so closely practiced as by Digital Works.

With a more global vision, one of the more interesting people to participate regularly in the Intelligent Community Forum’s activities is Stu Johnson, who directs Digital Works. He has said:

“There’s no other workforce training program that offers what we do—it’s really groundbreaking. We are able to offer employer-customized training to high-quality candidates, job-placement assistance, on-going mentorship, and even advanced training and career development. There is an excessive demand for these types of jobs, and Digital Works is connecting those employers with eager and trained job seekers.”

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It is hard to find external studies of programs like this, which operate with little overhead in areas of the country that don’t much national attention. But Diane Rekowski, Executive Director of the Northeast Michigan Council of Governments has noted that

“The best part about this program is that it is free to anyone, and the success in Ohio has shown a 97% placement rate in a paid job upon completion of the training. Whether you are a recent high school graduate or enjoying your retirement years, this is an opportunity to have a flexible career and potential for earning much more than minimum wage.”

Digital Works’ data shows that the program has an 85% graduation rate and that 91% of their placements retain employment for more than a year.

While this program won’t work for everyone, everywhere and it certainly isn’t turning its graduates into millionaires, it is the kind of thing that can make a tremendous difference in real lives as this video shows – https://vimeo.com/150681091 

© 2017 Norman Jacknis, All Rights Reserved @NormanJacknis

The AI-Enhanced Library

I was asked to speak at the Cambridge (MA) Public Library’s annual staff development day a week ago Friday. Cambridge is one of the great centers of artificial intelligence (AI), machine learning and robotics research. So, naturally, my talk was in part about AI and libraries, going back to another post a year ago, titled “Free The Library”.

First, I put this in context – the increasing percentage of people who are part of the knowledge economy and have a continual need to get information, way beyond their one-time college experience. They are often dependent on googling what they need with increasingly frustrating results, in part because of Google’s dependence on advertising and keeping its users’ eye on the screen, rather than giving them the answers they need as quickly as possible.

Second, I reviewed the various ways that AI is growing and is not just robots handling “low level” jobs. Despite the portrait of AI’s impact as only affecting non-creative work, I gave examples of Ross “the AI lawyer”, computer-created painting, music and political speeches. I showed examples of social robots with understanding of human emotions and the kind of technologies that make this possible, such as RealEyes and Affectiva (another company near Cambridge).

Third, I pointed out how these same capabilities can be useful in enhancing library services.

This isn’t really new if you think about it. Libraries have always invented ways to organize information for people, but the need now goes beyond paper publications. Since their profession began, librarians have been in the business of helping people find exactly what they need, but the need is greater now.

Librarians have many skills to add to the task of “organizing the world’s information, and making it universally accessible”. But as non-profit organizations interested in the public good, libraries can also ensure that the next generation of knowledge tools – surpassing Google search – is developed for non-commercial purposes.

Not surprisingly, of course, the immediate reaction of many librarians is that we don’t have the money or resources for that!!

I reminded them of the important observation by Maureen Sullivan, former President of the American Library Association:

“With a nationally networked platform, library and other leaders will also have more capacity to think about the work they can do at the national level that so many libraries have been so effective at doing at the state and local levels.”

Thus, together, libraries can develop new and appropriate knowledge tools.  Moreover, they can – and should cooperate – in a way that is usually off-limits to private companies who want to protect their “intellectual property.”

And the numbers are impressive. If the 70,000+ librarians and 150,000+ other library staff in the USA worked together, they could accomplish an enormous amount. Individual librarians could specialize in particular subjects, but be available to patrons everywhere.

And if they worked with academic specialists in artificial intelligence in their nearby universities, such as MIT and Harvard in the case of Cambridge Public Library, they can help lead, not merely react quickly, to the future in a knowledge century.

The issue is not “either AI or libraries” but both reinforcing each other in the interest of providing the best service to patrons. Instead of being purely AI, artificial intelligence, this new service would what is beginning to be a new buzzword – IA, intelligence augmentation for human beings.

Nor am I the only one talking this way. Consider just three examples of articles in March and May of this year that come from different worlds, but make similar points about this proposed marriage:

I ended my presentation with a call for action and a reminder that this is a second – perhaps last – chance for libraries. The first warning and call to action came more than twenty years ago in 1995 at the 61st IFLA General Conference. It came from Chris Batt, then of the Croydon Libraries, Museum and Arts in the UK:

“What are the implications of all this [advancing digital world] for the future of public libraries? … The answer is that while we cannot be certain about the future for our services, we can and should be developing a vision which encompasses and enriches the potential of the Internet. If we do not do that, then others will; and they will do it less well.”

© 2017 Norman Jacknis, All Rights Reserved  @NormanJacknis

Surprises And Insights As Intelligent Community Leaders Meet Again

Returning to New York City, the Intelligent Community Forum (ICF) held its Annual Summit last week. Many of the ICF’s 160+ communities from around the world were represented, in addition to speakers and guests from this year’s Top7:

Although two years ago, the Intelligent Community of the Year was Columbus, Ohio, it’s noteworthy that this year no American city or community made it to the Top7. (This year, Rochester, New York, was the only American city even in the Smart21.)

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In addition to the contest, which attracts much interest, the Summit is also a place where people meet and present ideas on how to best use information and communications technologies as a foundation for creating better communities and quality of life.

It’s in the workshops and presentations from speakers who do not represent contestants that often the most interesting insights arise. This post will highlight some of those more unexpected moments.

1.      First, there’s the Digital Government Society (DGS) of academic specialists in e-government, the Internet and citizen engagement. DGS also held its 18th Annual International Conference on Digital Government Research, dg.o 2017, last week. Its theme was “Innovations and Transformations in Government”.

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Since ICF had a couple hundred government innovators in attendance and DGS is particularly interested in dialogue between academic researchers and practitioners, it was only natural that the two groups took a day last week to have a joint conference. This kind of interaction about areas of common interest was valuable for both groups. They even participated together in prioritizing the challenges facing the communities they lead or have studied.

2.     As part of the program, there were some presentations by companies with their own perspective on intelligent communities. Perhaps the most unusual example was Nathaniel Dick of Hair O’Right International Corp., which is an extremely eco-friendly beauty products company, best known for its caffeine shampoo.  It won’t surprise you that Mr. Dick is a very earnest, entrepreneurial American. What may surprise you is that he and Hair O’Right are based in Taiwan.

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3.     While there has been much talk about government opening up its data to the public over the last several years, there haven’t been all that many really interesting applications – and perhaps too many cases where open data is used merely for “gotcha” purposes against office holders. But Yale Fox of RentLogic demonstrated a very useful application of open data, helping renters learn some of the hidden aspects of the apartments they are considering.

Starting with the nation’s biggest rental market, New York City, they pulled together a variety of public documents about the apartment buildings. Now all a potential renter needs to do is enter the address and this information will be available.  Wouldn’t you like to know about anything from a mold problem to frequent turnover of ownership before you moved in?

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4.     Rob McCann, CEO of ClearCable and one of Canada’s thought leaders on broadband, provided a down to earth review of the current state of broadband deployment and how to address the demand for its expansion.  He noted Five Hidden Network Truths: “The Network is Oversubscribed (so manage it); The Network is Not Symmetrical (accept the best you can); Consumption CAGR exceeds 50% (so prepare for growth); More Peers are better than Bigger Peers; Operating costs are key, not just build costs”.

To get the point across, he also showed an old, but funny, video about Internet congestion.

5.     One of the new communities to join the summit was the relatively new area of Binh Duong, Vietnam (population more than a million).  Dr. Viet-Long Nguyen, Director of their Smart City Office, even gave a keynote presentation

6.     We’ve all heard much about the Internet of Things, the various sensors and devices that are supposed to change urban life – and, unfortunately, the sum of what too many people consider to be smart cities. By contrast, Mary Lee Kennedy, my fellow board member from the Metropolitan New York Library Council led a panel on “The Internet of People”. With panelists with their own perspectives – Mozilla Leadership Network, Pew Research, the Urban Libraries Council, New York Hall of Science – the focus was on the people who are not yet benefiting from everything else we were hearing about that day at MIST, Harlem’s own tech center. (You can read her more detailed post here.)

Overall, the impression a visitor to the summit is left with is that many places you wouldn’t have thought of are rapidly developing their technology potential and, more important, its value for their residents.

Next year, we expect to learn more and be surprised a few times more as the ICF Summit will be held in London and other parts of England.

© 2017 Norman Jacknis, All Rights Reserved @NormanJacknis

The Next Level: Communities That Learn

This week is the annual summit of the Intelligent Community Forum, where I’m Senior Fellow. Although there are workshops and meetings of the more than 140 intelligent communities from every continent, the events that draws the most attention are the discussions with the Top7 of the year and the ultimate winner.

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These intelligent communities are leaders in using information technology and broadband communications for community and economic development. They represent the next level up from those cities which label themselves “smart” because of their purchases of products from various tech companies to manage the infrastructure of their cities – like street light management.

But intelligent communities should not to be satisfied with merely going
beyond vendor-driven “smart city” talk and they should instead
ascend

to the next level – create a community that is always
learning.

For a bit of background, consider the efforts over the last two decades to create learning organizations – companies, non-profits and government agencies that are trying to continuously learn what’s happening in their markets or service areas.

The same idea applies to less structured organizations, like the community of people who live and/or work in a city.

It’s worth noting, that unlike many of the big data projects in cities, this is not a top-down exercise by experts. It’s about everyone engaging in the process of learning new insights about where they live and work. That volunteer effort also makes it feasible for cash-starved local governments to consider initiating this kind of project.

In this sense, this is another manifestation of the citizen science movement around the world. Zooniverse, with more than a million volunteer citizen scientists, is probably the best example. Think Zooniverse for urban big data.

There are other examples in which people collect and analyze data. Geo-Wiki’s motto is “Engaging Citizens in Environmental Monitoring.” There’s also the Air Quality Egg, a “community-led air quality sensing network that gives people a way to participate in the conversation about air quality.”

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Similarly, there’s the Smart Citizen project to create “open source technology for citizens political participation in smarter cities”, that was developed in Fab Lab Barcelona. The Sensible City Lab at MIT has even equipped a car for environmental and traffic safety sensing.

Drones are already used for environmental sensing in rural areas, but as they become a bit safer and their flight times (i.e., batteries) get better, they will be able to stay up longer for real time data collection in cities. A small company in Quebec City, DroneXperts, is already making use of drones in urban areas.

Indeed, as each day goes by, there is more and more data about life in our communities that could be part of this citizen science effort — and not just environmental data.

Obviously, a city’s own data, on all kinds of topics and from all kinds of data collection sensors, is a part of the mix.  City government’s even have information they are not aware of. Placemeter, for example, can use “public video feeds and computer vision algorithms to create a real-time data layer about places, streets, and neighborhoods.”   

There are non-governmental sources of data, like Waze’s Connected Citizens exchange for automobile traffic are also available.

Sentiment
data from social media feeds is another source. Even data from
individual residents could be made available (on an anonymous basis)
from their various personal tracking devices, like Fitbit. For
background, see John Lynch’s talk a year ago on “From Quantified Self to Quantified City”.

Naturally,
all of this data about a community can be an exciting part of public
school classes on science, math and even social studies and the arts.
Learning will become more relevant to the students since they will be
focused on the place in which they live. Students could communicate and
collaborate with each other in the same or separate classrooms or across
the country and the world.

The Cities of Learning
projects that started in Chicago a couple of years ago, which were
primarily about opening up cultural and intellectual institutions
outside of the classroom for K-12 students, were good, but different
from this idea.

So “communities that learn” is not just for students. It is a way for adult residents to achieve Jane Jacob’s vision
of a vibrant, democratic community, but with much more powerful and
insightful 21st century means than were available to her and her
neighbors decades ago.

© 2017 Norman Jacknis, All Rights Reserved @NormanJacknis

Books That Link Analytics, Big Data And Leading Change

Last week, at the end of my class in Analytics and Leading Change, one of the required courses in Columbia University’s Masters Program in Applied Analytics, my students asked for books I’d recommend that provide more detail than we could cover in the course. It turns out that others are also interested in a good library of books about analytics from the viewpoint of an organization’s leaders.

You’ll see that these are not textbooks about analytics or machine learning techniques – there are plenty of those. Instead, this reading list is the next step for those folks who understand the techniques and now want the insights from their work to have an impact on and provide value to their world.

Although most of these books were published in the last decade, there are also some classics on the list going back fifty years. And I’ve chosen mostly popular books because frankly they are written in a compelling way that is accessible to all leaders.

With that introduction, here are my recommendations.

1.     On the experience of doing analytics and seeing its impact:

Moneyball by Michael Lewis

The movie, Moneyball, starred Brad Pitt as the hero of the first and most storied use of analytics in professional baseball. For people in the field of analytics, what could be better than a movie about your skills helping the underdog. But like all movies, it tended to gloss over or exaggerate situations for the benefit of a good, simple plot.

The book that Lewis wrote originally is subtler and is a good case study of the human side of introducing analytics in a tradition-bound field. Tying it all up, his more recent book, The Undoing Project: A Friendship that Changed Our Minds, is the story of the collaboration between Kahneman (see below) and Tversky.

The Signal and The Noise: Why So Many Predictions Fail — But Some Don’t by Nate Silver

Nate Silver is probably the best-known analytics practitioner by those not in the business themselves, due to his work over the years, especially for the New York Times and in relation to high visibility elections. This is his review of the ups and downs in using analytics, offering lessons especially from sports and politics.

Victory Lab: The Secret Science of Winning Campaigns by Sasha Issenberg

Although sometimes a bit over the top and now five years old, it is a thorough description of the use of analytics in election campaigns. Election campaigns are good examples of analytics because they are both well-known and there is a huge amount of data concerning elections and the voters who determine their outcomes.

Dataclysm: Love, Sex, Race, and Identity — What Our Online Lives Tell Us about Our Offline Selves by Christian Rudder

The author is the co-founder and former analytics lead for OkCupid. Not surprisingly, much of the book is about dating choices, but he goes way beyond that to uncover insights about various social attitudes, including racism, from the large amount of data he had in his hands both at his former company and elsewhere.

How Not To Be Wrong: The Power Of Mathematical Thinking by Jordan Ellenberg

Since analytics is essentially a mathematical art, Ellenberg’s book about mathematical thinking is important preparation for the field. It also provides numerous examples of how to present quantitative insights in a way that non-experts would understand.

2.    On expanding the normal range of analytics:

Unobtrusive Measures: Nonreactive Research in the Social Sciences by Eugene Webb, et al

I’ve added this fifty year old classic to the list because even in a world of big data we don’t necessarily have all the data we need, either in our computer systems or in the physical world.  This book reminds us to observe indications of phenomenon that are not already available – such as the influence of an individual measured by the wear and tear on the entry to his/her office space. It also points out the need to always include metadata in our analysis since that is often revealing.

How to Measure Anything: Finding the Value of Intangibles in Business by Douglas Hubbard

Somewhat picking up the same theme, this book helps both the business executive and the analytics practitioner to be more creative in measurement, especially when it comes to things that people haven’t so far been able to offer good metrics for.

Connected: The Surprising Power of Social Networks and How They Shape Our Lives by Nicholas A. Christakis and James H. Fowler

This is a book about how social networks influence us in ways we hadn’t considered before. As they say: “How your friends’ friends’ friends affect everything you think, feel and do.” I suppose a good example is how their observation that you’ll gain weight by being connected to overweight people in a social network has itself become a meme. In its own way, this book is an interesting work of analytics.

Just as important is its elaboration of how to study social networks since an understanding of the network of influencers in any organization is essential to anyone who wants to change the behavior of the people in that organization.

Storytelling with Data: A Data Visualization Guide for Business Professionals by Cole Nussbaumer Knaflic

The author was part of Google’s analytics team, which is the analytics equivalent of working at the Vatican if you’re a Roman Catholic theologian.  Her emphasis in on how to show the insights of analytics work and to tell a story about those insights. In a world of all kinds of data visualization tools and fads, her advice is clear and evidence-based.

3.    On the way that the human mind perceives the insights of analytics and might or might change as a result:

Payoff: The Hidden Logic That Shapes Our Motivations by Dan Ariely

Professor Ariely, formerly of MIT and now at Duke, is one of the more creative experimenters in psychology and he quickly reviews both his own and others’ research results. The theme of this short book is that the payoff which often makes a difference in human behavior is not necessarily a financial reward and that sometimes financial incentives even backfire. This is important for leaders of change in organizations, particularly big corporations, to understand.

Thinking, Fast And Slow by Daniel Kahneman

I’ve written about the work of Nobel Prize winner and Princeton Professor Kahneman before, most recently in “What Do We Know About Change”. This describes what Kahneman has learned from a lifetime of research about thinking and decision making. His work on how people process – distort – quantitative statements is especially relevant to analytics experts who need understand the cognitive biases he describes.

Switch: How to Change Things When Change Is Hard by Chip Heath and Dan Heath

The Heath brothers, popular business writers, have done a good job in this book of explaining what’s been learned in recent psychological research – see Kahneman and Ariely, for instance – without dumbing it down so much that the key points are lost. In doing that well, they also provide the leader of change and analytics some good ideas on how to present their own results and getting their organizations to switch to a more analytics-oriented outlook.

4.     On the strategic linkage between leading change and analytics

The Dance of Change by Peter Senge, et al

This is another classic that goes beyond the usual cookbook approach found in most books on “change management”. Yet, Senge and his colleagues anticipated the more recent approaches to change management which is about something more than just getting a single project done. For Senge, the goal he established was to help create learning organizations. While he does not focus on analytics, this book should particularly resonate with analytics professionals since they now have the tools to take that learning to new and more useful levels than in the past.

I could easily expand this list, as could many others, but this “baker’s dozen” books will provide a good rounded education to start.

© 2017 Norman Jacknis, All Rights Reserved @NormanJacknis