The Seeds Of Rural Economic Growth

I’ll be speaking at the Rural Summit for Europe to be held in Eindhoven, Netherlands tomorrow — I’ll be writing more about that later.  Coincidentally, last Friday, the Aspen Institute’s Community Strategies Group and Rural Development Innovation Group hosted a very good panel on rural entrepreneurship in the US.  

In addition to the Aspen folks, the panel consisted of:
• Lupe Ruiz, Co-Owner, Wing Champs
• Ines Polonius, CEO, Communities Unlimited
• Dennis West, CEO, Northern Initiatives
• Jeffrey Lusk, Executive Director, Hatfield McCoy Regional Recreation Authority

There are many potential entrepreneurs in the countryside.  If you think about it, the family farm is an example of entrepreneurship.

Even more so today, entrepreneurship is essential for the economic viability of rural areas in the face of the relatively shrinking rural population in the US because the traditional approaches aren’t working well.  

Two or three decades ago, some manufacturing plants moved to rural areas to save costs, but then manufacturing shifted further to low cost countries.  And now, with the increasing use of robotic devices, factories aren’t big employment generators.

Moreover, the use of incentives to get big companies to move to rural areas has been shown to be of limited and ever decreasing value in helping long term economic development.  Unlike multinational businesses that rural areas have tried to attract, local entrepreneurs are committed to their communities.  

Ms. Polonius noted that every dollar of sales that go to local entrepreneurs is spent several times over before it leaves the area, whereas sales at multi-national companies in rural areas leave much more quickly.  As a case in point, Mr. Ruiz noted that when it came time to build his restaurant, he felt an obligation to buy lumber from another local entrepreneur rather than make the drive to Home Depot or Lowe’s where he might have saved a few bucks.

The panel went on for than an hour, so I can only highlight what struck me as the most critical points.

First, without any prompting from me or anyone else, the panelists stressed the importance of broadband for both local business success and also being able to reach markets beyond the local area.  Mr. Ruiz was especially proud of the fact that his small town of Raymondville in the Rio Grande Valley of Texas had better broadband than the state capital of Austin did.  The service is provided by the Valley Telephone Cooperative – in yet another example of how cooperatives have moved broadband forward in rural areas as the big telecoms companies abandon those areas.

Second, creativity and counter-intuitive thinking are necessary to turn around rural areas.  Mr. Lusk pointed out how his area of southern Virginia had a concentration of some of the longest lasting poverty-stricken counties in the US.  Where once extraction industries, like coal mining of the mountains, provide some boost to the local economy, that had been on a downturn since the 1950s.  Local people wanted to have factories come there, but highway transportation wasn’t great and the land wasn’t flat – it was the Appalachian Mountains after all, very pretty, but not great industrial territory.

They finally turned things on their head and realized that the thing that was preventing industrial development – the mountains – was the basis for future growth of rural tourism.  Mr. Lust described the ingenious ways that the Hatfield McCoy Regional Recreation Authority went from ATV off-road trails to encourage other economic development.

Third is the need for risk capital.  Although local business folks often think first of going to the bank for funds, there are many fewer local banks around and banks of any kind aren’t generally in the business of helping startups.  So, other sources of funds are needed.  That’s where non-profits like Northern Initiatives come in.  The non-profit organization proclaims that it

“provides loans to small business owners and entrepreneurs in Northern Michigan that might not qualify for loans from traditional banks for a variety of reasons.”

Fourth, the development of rural entrepreneurship cannot end with the money, also needs training and coaching.  Communities Unlimited offers a cash flow tool to keep entrepreneurs on an even keel.  And, as with Wing Champs, they provide a variety of other services to help new business get over the inevitable rough spots.  

Similarly, Northern Initiatives puts it this way:

“Each one of our loans comes with access to business services which includes a suite of practical trainings, tools, and resources on topics that matter to every business owner.”  

And they even provide a coach to each company they give money to.

Mr. West also noted that some coaching comes from modeling – seeing other local people making money by starting businesses provides both encouragement and education to potential entrepreneurs.

Although these efforts don’t have quite the focus on gazelle second-stage growth companies that the Economic Gardening movement does, they share in common the idea that long term economic growth comes from entrepreneurship and entrepreneurs need help.

Here’s the overall lesson of this panel:  

The seeds of entrepreneurship are in the countryside already.  For economic growth, those seeds need to be fertilized by the combination of broadband, creativity/counter-intuitive thinking, risk capital and training/coaching.

[You can see a recording of the event at https://www.youtube.com/watch?v=lMIjJMEbzsI  ]

© 2017 Norman Jacknis, All Rights Reserved

The Bumpy Transition To Video Meetings

As internet bandwidth gets better, we’re seeing more people communicate by videoconference. Facetime and Skype are now quite common ways for family members and friends to see each other when they are physically separated. Video conferencing has been around for a while in big multi-national corporations.

More slowly, we’re also seeing the adoption of videoconferencing for meetings of public bodies.  There are various reasons for the slow adoption.

  • Public agencies are unfortunately often populated by the less technically savvy part of the overall population or whose members are just more comfortable with physical than virtual face-to-face communication.
  • Or their members may have had a bad experience with video conferencing a few years ago, when neither the software nor the bandwidth was sufficient to become invisible and not interfere with free-flowing conversation. (Of course, there are still examples of bad videoconferences even now. I mention video products I’ve used successfully below.)
  • Public bodies are also subject to various open meeting laws and rules, which haven’t always caught up with changes in technology.

But things are changing, so I went on a search of the video conferencing practices of government bodies. Here’s some of what I found.

Since the latter part of last year, the City Council of Austin, Texas, has allowed the public to speak at their meetings via video so that citizens aren’t forced to come downtown for this opportunity.

image

A bigger step is virtual attendance at meetings of the members themselves.

This is important especially when distances are large or obtaining a quorum is hard to achieve. It may be unusual for a city council or a state legislature to fail to have a quorum, but there are tens of thousands of other public bodies who can’t get their business done because not enough members can show up. This affects school boards and libraries and water districts and state advisory boards, etc. (By the way, the problem isn’t new – the first session of the US Congress was delayed for some time while members arrived very slowly.)

Video conferencing that would enable members to participate remotely would seem to be a natural solution. But as in all other aspects of the public sector, things aren’t so simple and policies seem to be the first obstacle to overcome.

Over the last few years, the Wyoming’s State Legislature has developed its video policy, which still seems be somewhere in the middle between those without full confidence and those who want to use it. Approvals are needed for committee use of video, as the policy states: “With prior consent of the committee chair, a video conference may be held for legislators unable to attend a meeting at the official meeting location.”  More generally, “An entire committee can meet via video conference at the direction of the chairman.”

Since 2013, the State of Missouri has allowed those elected to public bodies (mostly local) to vote and participate by video. But the Missouri Municipal League felt it necessary to a model policy for videoconferencing. It particularly emphasizes such guidance as: “a member’s use of video conference attendance should occur only sparingly.”

Following a change in the Illinois Open Meetings laws, the Schaumburg Library in 2009 adopted an official policy on this subject. They require a quorum of members at the physical meeting, not counting members participating via electronic means. Once that quorum is established, the remote participants have full rights although their votes are recorded as being remote. The policy also lists the acceptable reasons for wanting to participate remotely – employment, board business, illness, or family emergency.

In Texas, school boards also can use videoconferencing, but with somewhat similar requirements for a quorum. Whereas, public bodies in Pennsylvania can count remote participants as part of the quorum.

The State of Florida has empowered condo boards, which are a major form of local governance there, to use video. The State allows board members to be counted as present and vote remotely via video conferencing.

In New York State, which has some of the strictest open meeting laws, the State has allowed members to participate in meetings by video, but not phone conference calls. The idea is that, as in a traditional physical meeting, everyone has to be able to see all members’ reactions at all times.

In addition, New York State looks on video participation as a remote extension of the physical meeting, so public bodies using video must list all locations in its public notices – both the main physical meeting as well as any location where a member is using video. Presumably, someone in a hotel in, say, Florida or France, would have to allow any interested citizens to come into their room and also see what’s going on.

I’m on a number of public boards and they have different policies. Some boards are reluctant to use video at all. Another board has just had a completely virtual meeting that worked very well using Fuze and will be repeating this at least twice a year. I’ve also used Zoom successfully for meetings with large numbers of people.

Like most adoption of technology, transitions are not smooth and the old and the new exist together. In the streets of cities a hundred years ago, there were accidents between automobiles (then still relatively new) and horses pulling carriages.

Why should we expect video conferencing to be different?

image

© 2017 Norman Jacknis, All Rights Reserved

[http://njacknis.tumblr.com/post/158159631752/the-bumpy-transition-to-video-meetings]

Affective Computing

One of the more interesting technologies that has been developing is called affective computing. It’s about analyzing observations of human faces, voices, eye movements and the like to understand human emotions — what pleases or displeases people or merely catches their attention.  It combines deep learning, analytics, sensors and artificial intelligence.

While interest in affective computing hasn’t been widespread, it may be nearing its moment in the limelight. One such indication is that the front page of the New York Times, a couple of days ago, featured a story about its use for television and advertising. The story was titled “For Marketers, TV Sets Are an Invaluable Pair of Eyes.”

But the companies that were featured in the Times article are not the only ones or the first ones to develop and apply affective computing. IBM published a booklet on the subject in 2001.  Before that, in 1995, the term “affective computing” was coined by Professor Rosalind Picard of MIT, who also created the affective computing group in the MIT Media Lab.

In a video, “The Future of Story Telling”, she describes what is essentially the back story to the New York Times article.  In no particular order, among other companies working with this technology today, there are Affectiva, Real Eyes, Emotient, Beyond Verbal, Sension, tACC, nVisio, CrowdEmotion, PointGraB, Eyeris, gestigon, Intel RealSense, SoftKinetic, Elliptic Labs, Microsoft’s VIBE Lab and Kairos.

Affectiva, which Professor Picard co-founded, offers an SDK that reads emotions of people at home or in the office just by using web cams.  Here’s a video that shows their commercially available product at work: https://www.youtube.com/watch?v=mFrSFMnskI4

Similarly, Real Eyes also
offers a commercial product that analyzes the reactions of what people
see on their screens. Here’s their video about real-time facial coding: https://www.youtube.com/watch?v=3WF4eG1s44U&list=PL1F3V-C5KJZAxl8OGF0NjbG8WHTTE6_hX

The
two previous products have obvious application to web marketing and
content. So much so, that some predict a future in which affective
technology creates an “emotion economy”.

But affective computing
has longer term applications, most especially in robotics. As human-like
robots, especially for an aging population in Asia, begin to be sold as
personal assistants and companions, they will need to have the kind of
emotional intelligence about humans that other human beings mostly have
already. That’s likely to be where we will see some of the most
impactful uses of affective computing.

Over the last couple of
years, Japan’s Softbank has developed Pepper, which they describe as a
“social robot” since it aims to recognize human emotion and shows its
own emotions. Here’s the French software company behind Pepper  — https://www.youtube.com/watch?v=nQFgGS8AAN0

There
are others doing the same thing. At Nanyang Technological University,
Singapore, another social robot, called Nadine, is being developed.  See
https://www.youtube.com/watch?v=pXg33S3U_Oc

Both
these social robots and affective computing overall still needs much
development, but already you can sense the importance of this
technology.

© 2017 Norman Jacknis, All Rights Reserved

[http://njacknis.tumblr.com/post/157863647250/affective-computing]